Tuesday, October 13, 2009

Disney’s Retail Plan Is a Theme Park in Its Stores

Disney’s Retail Plan Is a Theme Park in Its Stores

Disney is planning to spend millions of dollars to renovate their retail stores across the country. With the stores losing money and being sold off in 2002, Disney hopes to bring them back to life with this enormous change.
Most companies right now are running from the thought of taking a risk like this. Something like this has never been done before, but Disney has never been shy either.
These new renovations will use modern technology powered by Apple to create a play land beyond your wildest dreams. The story talks about artificial trees popping up from the floors and being able to book Disney cruise tickets from store kiosks. The story goes into detail about the changes and features the new stores will have. I really couldn’t believe some of the ideas. Like the hand held receipt printers the associates will carry on their aprons for convenient check out. I think that’s an awesome idea!
I don’t think anything Disney has ever done has really ever turned out badly. I think that these stores will enhance sales and do what they are projected to do. I think it’s a neat idea and I would like to visit one when they are finished.

1 comment:

  1. This sounds cool! Also, I've to agree that anything that Disney has done hasn't really been bad. Ever since the Disney store closed down in my area, I've been sad and iching to go to another one. So this is great news to learn!

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