A Place Where Sponsors Sign Athletes
Athletes make a lot of their money from endorsement deals, but now marketing companies have found an easier way to find the right player for the right price. Brand Affinity Technologies is a company that supplies sponsors with athletes. At their website you can show for the right endorser. The website showcases athletes that normally wouldn’t get recognized because they aren’t big name players like Lebron James and Tiger Woods. The company also offers a lower cost for the endorsements. Marketers don’t have to sign into a long contract with a big price tag anymore. They can also pick different endorsers for different areas that may appeal to those consumers.
I think this is a great idea and I think it couldn’t have come at a better time. With the economy trying to recover from the recession; companies are looking for a more affordable way to market their products. If I were an athlete or a sponsor I would use this company. I think it’s a win- win for both sides of the deal.
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There's a market for everything these days.
ReplyDeleteGreat Blog. I agree, I think that this benefits both athlete and sponsors.
ReplyDeleteThis sounds like a good deal for companies that are looking to spend less on endorsements and for athletes that aren't that well known. Companies give players like Lebron James huge endorsement deals because they are more well known and exactly that, HUGE, so they are more likely to sell a product than lesser known people.
ReplyDeleteGood for them. Saving and spending money wisely while still trying to get producst and athletes known. One step at a time...
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