Burberry Looks Online for Ways to Gain Customers
Burberry is adding a social networking site to its advertising. artofthetrench.com is a website where you can submit your photos of you wearing the Burberry trench coat.
Burberry wants to make sure that their legendary coat makes its transition into younger generations; ensuring them consumers in the future. Recently, Burberry has risen above their competitors in the struggling economy and they want to continue expansion. Burberry is active on other social networking sites such as: Twitter and Facebook, but so is the competition. This website is meant to give them a competitive edge and keep their iconic trench trendy.
I think this is a great move for Burberry. I like that they are trying to appeal to younger generations. They realize who their consumers are and they are trying to please them. I am a younger consumer and although, I am a fan of Burberry, I didn’t purchase their trench coat. I bought one of their bags and that’s what I thought their main product was. After reading the article, I learned that they get most of their revenue from trench coats. I always knew the Burberry trench was iconic, but I didn’t look at it as a trend of today. Whether it’s because I have lived in Florida most of my life and have never needed a coat, or because the trench was not marketed to my generation; I have not bought the Burberry trench coat. Although, I must say that if I ever need a coat, I would like a Burberry trench. I guess they have succeeded.
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I blogged about the same article. The Burberry trench is definitely iconic and needs to be advertised to the younger generation. It is a classic look. I would love to own one, but seeing as how it is almost December and we are still in the 70's, I don't see how it would benefit me. Maybe a bag or the rain boots would be a smarter purchase. Great post! I enjoyed reading your point of view.
ReplyDeleteBusiness-wise it's a good idea to jump on the social networking bandwagon, especially in this economy, social networking can only help when most businesses are transitioning to the online world. I think they'll get younger customers and this will help keep older ones as well.
ReplyDeleteSocial Networking is a great thing. Everyone has some sort of a social networking site they belong too. I have 3 just for me. I know it will reach the younger fans and its cheap.
ReplyDeleteThat's an interesting approach, kind of surprising to me. Maybe I am picturing a younger audience than what they are actually targeting. I can tell you I wouldn't put a picture of myself wearing mine on any website, that just doesn't sound fun to me at all.
ReplyDeleteI love Burberry. I have like 3 scarfs. I have never seen such a trench coat. But I think it's good that Burberry is trying to get younger audiences. Hopefully it will work out.
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